Sunday Six

Couldn’t get that seventh point, so Sunday Six it is! 

1. So excited about the movie deal for Forest of Hands and Teeth!!!  I can’t imagine how crazy-slash-awesome that must be for Carrie Ryan. She’s been a big fan of zombie movies and to now have her own? That has to be fantastic. Also the question of  the “A-list” starlet set to play Mary is killing me with suspense! Unfortunately, looks like we have to wait until 2011 for that, but as things go, I guess that is pretty fast. 

2. Finals are done Friday, so I’m already thinking of my reading list, of course. Sitting on my desk is my signed copy of Fragile Eternity, so I know that will be first. But next in line I’m thinking: Wifey by Judy Blume and The Shifters Series by Rachel Vincent. <–Note: those are two *adult* books. I’m as shocked as you are. 

Any other must-reads for the summer? I’m particularly looking for an excellent non-Neil Gaiman MG book. (Love Neil but I’ve already picked up Coraline and Graveyard Book).

3. I have a fairly daunting idea for a rewrite. But right now, I’m leaning toward going for it. I’ll be running it by my agent first to see what he thinks. Scary, but exciting. The plan still needs a bit of, well, planning. I’ll let it sit in my mind the next few days and make sure I still like it, but crit partner has given the green light, so that’s a good sign. 

The hardest lesson I’ve had to learn is editing with an open mind. Even when you think you’re being openminded sometimes you’re only thinking within the four corners of your manuscript. It’s hard, once the story is down, to see the things that aren’t there, but need to be. It’s even harder to realize whole story elements need to be changed and/or added. 

4. In (sort of) the same vein, does anyone have some worldbuilding tips. I know some folks out there love, love, love the worldbuilding aspect of writing.  I’m not someone that sits around, draws out maps, and is constantly thinking of rules. However, I think embracing that wouldn’t hurt. So, I’m looking for tips on making a cohesive, living and breathing world. What do y’all do that works for you?

5. I really liked this blog post on Agent Kristin Nelson’s blog. This is almost exactly how my agent submits and I’m personally a huge fan of it. If you’re looking for a sort of outline on how the submission process should go (i.e. if you are interviewing agents, etc.) this is a great article to review. I can speak from experience that this is a very smooth metho–at least for the author. I love how Kristin says, “Well, I’m a control freak. That means I’d want to know everything. So that’s what my author’s get–whether they like it or not!” Works for me!

6. Happy Mother’s Day! To my mom, of course! And to all the other mothers out there. I was talking with someone the other day about how unbelievable it is that all these moms with small children are able to write! I don’t know how y’all do it, but color me impressed. 

Also, Happy Mother’s Day to one of my best, best friends who is expecting! Yay! She is the first mommy-to-be of our group of friends so I am thrilled for her and it’s crazy to think that she’s going to be a real, live mom.

Tips from a Marketing Maven

shelli1b3

Today, I’ve got something a little different planned: Shelli Johannes-Wells is here to share a bit about her experience managing the Children’s Department at a Barnes and Noble and her take on marketing. She’s worked for clients like Spanx, SCBWI, and Boys and Girls Club in addition to helping to promote books. She’s got a world of expertise to let us in on. Not to mention, she had a dream the other night that my book sold, so I’m going to–with an obvious err on the side of optimism–add psychic to her list of accomplishments, k?

Thanks for agreeing to answer my questions, Shelli!

First, I want to talk a little about your experience managing the Children’s Department at Barnes and Noble. 
 
After I left Auburn with my MBA in Marketing, Accenture (which used to be called Anderson Consulting) hired me right out of school but didn’t have a start date available for months.  I moved back home and got a job at Barnes and Noble. I didn’t realize then that I wanted to be a writer – I just loved books and was an avid reader of children’s books as well as adult mystery. I got a supervisor role in the Children’s department at Barnes and Noble. This was a great because I got to handle/schedule author signings, shelved books which gave me an idea of the market, got previews/galleys of new books, and did story time a couple times a week. I loved everything about it except when I got the dreaded monthly assignment for “bathroom duty”. To this day, in bookstores, I still get flashbacks and will forever have a phobia of bookstore bathrooms. :)
 
Too funny! Slash-I don’t blame you. How about specific titles? Did you push certain titles? Were the titles you advocated dictated by the bookstore chain or your own personal preferences?  And did kids tend to pick the books out or did parents?
 
No one ever asked me to push certain titles. I was never even told what displays or books to put on display. I was only told what topics to do a display on. I created my own displays and put books out that I loved. I read a lot of books but customers always had different needs so I stayed up on the market so I knew what I could recommend. I knew what was new, what was good based on reviews, and what other customers were telling me. I loved talking to kids and recommending books. I never got parents asking me much for younger kids. But the kids 8 & up would talk to me a lot about different books. Maybe that is why I write for MG and YA.
 

On to marketing– What made you leave your corporate job and go into marketing and writing?
 
I left Accenture in 2000 and started my own marketing business. I’d been traveling for years and wanted to be home more and have control over my career. I just up and quit my corporate job and started cold calling clients. I was also helping a friend do their book marketing promotions which I loved!
 
I’ve always loved to write, which is probably why I started doing copywriting for businesses. When I was young, I wrote poems and short stories. I even won a state contest for a Nutrition essay named “Be a Smart Cookie.” I still have that story. In 2004, when I had my daughter and was on paid leave for 5 months, for some reason, I got an idea and just started writing. 6 months later I finished my first novel . I’ve been writing ever since.
 
Good for you! How can an author get started marketing their book?   
 
1) first of all you MUST know your target audience. How they speak, where they go, everything. You also need to know what segments of the target audience your book appeals to. You can’t just focus on ages 13-18 for YA. It is too broad. You need to dive deeper into the market and break your readers into segments. Think about each segment and the best way to reach them and come up with an intricate plan to reach segment individually.
 
2) Second, authors need to learn about marketing like they learn about writing. I come across so many authors with great books that know nothing about their audiences or how to market. It’s really a shame. Publishing the book is only 1/2 of it. We get so focused on that as an end goal – we forget there is life beyond the contract. Most publishers EXPECT you to do most if not all of your own marketing. If you do not take ownership for creating a buzz around your book, no one will. And if you don’t market, you may not get another print run or even another deal.  I would say if you are not spending 20% of your time on marketing, you are missing key opportunities for your book.
 
3) Use creative methods. Today, emarketing, social networking, and using technology are critical to any author’s success. Signings, school visits, business cards with your photo on it, and book markers are a step but are not enough anymore. You must learn your way around the net and you must build a network of relationships. I personally think that is important to doing when you are trying to be a published author as well.
emarketing – use the internet for interviews, ezines, blogs. Learn how to put together a professional, simple web site. I would say 80% of the sites I go to are confusing and appear amateurish. There is so much out there to help you.
social networking – you need to get out there where you audience is. You would be surprised how many authors tell me – “I just don’t like the computer”. That is where the kids are! Twitter, Facebook or MySpace. That’s like me saying I don’t like the publishing world, but I want an agent and  book deal. You need to hang out where your audience hangs out. Blogging is also important in getting your name out as well as meeting people. When I started my blog, within 3 months I had over 1,000 visitors. That’s 1,000 people I’ve touched that I may not have. Not to mention, I ‘ve met some great blogger friends, like you Chandler! :)
technology – I mentioned a few in the social networking. You can also create book trailers, podcasts, vlogs, and doing virtual signings. Be creative.

Aww, thanks Shelli! Has your background in marketing caused you to approach your own writing career differently? If so, how?
 
I think my marketing experience will help a lot once I get and agent and get published. My marketing doesn’t affect the way I write but if affects other aspects. Like how I query. Or how I network and meet people. Even how I come up with ideas that I feel will appeal to kids. Just hanging out with my best friend’s 12 year old opens my eyes.
 
I am also very aware of how I can market my book once I get published. I have to help people sell complex projects in a simple, succinct way. So it is easy for me to get to the root of what the book is about and describe that in a few sentences.  I have marketing plans for my books already drafted. It just comes natural for me to think through those things so it’s easy for me to do.
 
Marketing is also something I can offer authors and writers. It is my way of giving back. There are so many people that have helped me learn about the publishing business, learn about writing and who have just given me hope and encouragement. It is something I can offer them ad I feel good knowing I can have a small part in helping them be successful. Because of that, I am the PR/Marketing person for the Southern Breeze Region. I do all their PR to drive up membership, I redesigned their logo, and speak at their conferences. All for free. It’s important to give back.
 
Are there currently published authors that readers could look to that you think are getting their marketing and publicity right?
This is a tough question. No one asks authors what they do so you never know. I think its a great question for people to ask authors at their meetings or signings. We can learn a lot from each other.
 
Actually, this year I am adding a new feature to my blog. I will be interviewing authors and getting them to discuss how they market their books. I plan to start that in the next few weeks.
 
Looking forward to that. For authors that want to think or talk about marketing their books before its time for the book to hit shelves or to plan a school visit a school visit, how can they learn more?

On my blog, Market My Words (www.faeriality.blogspot.com) – I give daily tips to authors and offer “Marketing Mondays” where I go into depth on a marketing topics for authors as well as discuss marketing books/resources that are valuable to authors. I try to focus on helping published authors as well as “pre-published” authors because I believe you can start your marketing efforts now. By the time you get published, you turn in your edits, and your books hits the shelf, it is too late. The sooner you have your foundation built, the easier it is to launch your plan when it is time. You should start 6-9 months BEFORE your book comes out. Not during or after.

 

Thanks, Shelli. Good to hear that effort spent blogging etc., is time well spent because we’re building foundations now so we won’t have to cram it all into the last 6 months before publication, right? I appreciate you coming by to share your hard-won wisdom. Keep us updated!

It’s Their Year And They’re Coming Here

 

It’s almost 2009 and I’ve been busy setting up some awesome interviews to share with you this coming year! We’re continuing the 2009 Debutante series with soon-to-be-published YA/MG authors and can I just pat myself on the back for a second? Because I lined up a stellar list for January. I’ll be adding a couple for this month, too! So there *should* be two interviews per week now. Yay! Anyway, thank you so much to these authors for agreeing to share their experiences.  Here is the list of authors to look forward to next month:

 

Monday, 1/5               Jackson Pearce, As You Wish, HarperCollins Fall 2009

Monday, 1/12            Sarah MacLean, The Season, Scholastic, March 2009

Monday, 1/19            L.K. Madigan, Flash Burnout, Houghton Mifflin, Fall 2009

Wednesday, 1/21      Deva Fagan, Fortune’s Folly, Henry Holt, Spring 2009

Monday, 1/26            Megan Crewe, Give Up the Ghost, Henry Holt, Fall 2009

2009 Debutante Author Interview Series: R.J. Anderson

Forget everything you think you know about faeries…
Creatures full of magic and whimsy?
Not in the Oakenwyld. Not anymore.

Deep inside the great Oak lies a dying faery realm, bursting with secrets. Long ago the faeries mysteriously lost their magic. Robbed of their powers, they have become selfish and dull-witted. Now their numbers are dwindling and their very survival is at stake.

Only one young faery–Knife–is determined to find out where her people’s magic has gone and try to get it back. Unlike her sisters, Knife is fierce and independent. She’s not afraid of anything –not the vicious crows, the strict Faery Queen, or the fascinating humans living nearby. But when Knife disobeys the Faery Queen and befriends a human named Paul, her quest becomes more dangerous than she ever anticipated. Can Knife trust Paul to help, or has she brought the faeries even closer to the brink of destruction?

knife-small1         spellhunter-small1

You guessed it! Our next author interview is R.J. Anderson. I’ve already heard buzz about her upcoming book Knife (in the UK) and Faery Rebels (in the US)–How lucky is she to have two gorgeous covers!? After reading the blurb, I know I can’t wait to get a hold of the novel! Thanks so much for joining us, R.J.!

Congrats on your debut novel, Knife. Can you give us a little statistical rundown on how long it took you to get to this point? How many books? How many rejections? How many days, months, or years?

KNIFE / SPELL HUNTER (I’ll just call it KNIFE from now on, for brevity’s sake!) was my second completed manuscript, and I finished it in the spring of 1994 — though it took me thirteen more years to sell it. You’d think I’d have written other novels during that time, but I didn’t: I was busy writing fan fiction and posting it on the Internet. Which was good writing practice, taught me to value criticism and earned me a small but loyal audience, so I don’t consider that time wasted.

Anyway, I’d had enough encouragement from friends who had read KNIFE, as well as from the first editor I ever sent it to, that I felt sure the book had potential. So whenever I got a rejection I’d snivel and moan and put the ms. away for months or years before mustering the will to revise and send it out again, but I never gave up on it entirely.

It wasn’t until 2002, however, when an online acquaintance told me that she was an editor with a major publishing house and would be interested in reading my original manuscript, that I really woke up and got serious about doing whatever it might take to get KNIFE published. I did two rounds of revisions for that editor, and although circumstances beyond either one of our control meant that she didn’t end up being the one to buy the book in the end, her criticisms and suggestions really helped me take the book to a whole new level.

Wow. That goes to show you that you never know what great contacts you could be making online! Which “Call” thrilled you more? The call in which you landed an agent or the call in which you landed your book deal? Can you describe to us what it felt like?

I think it had to be getting my agent, because it was so quick and dramatic. I’d just been turned down by another agent who “liked but didn’t love” my manuscript, but was willing to recommend me to another agent she thought might feel differently. Once she made that referral, I had my first e-mail from Josh Adams in two days and an offer of representation less than a week later. Josh had e-mailed a couple of days before to tell me he was loving KNIFE and ask when would be a good time to talk with me about it, so our conversation didn’t come as a complete surprise, but you can bet I spent the weekend in a tizzy trying to find out everything I could about Adams Literary, and think of all the questions I should ask before accepting an offer of representation!

With my editor I had even more advance notice, because a week before the book went to auction she asked my agent if she could call me and see how willing I’d be to do the kind of revisions she had in mind for Knife’s story, and get a feel for what I might be like to work with. So my first call with her wasn’t really The Call, but more of a get-to-know-you experience. It was very exciting, though! Especially because we really did click well right off the bat, and when I put down the phone I found myself hoping that HarperCollins would win the auction so I’d get to work with her. And fortunately, that’s just how it turned out!

How exciting both must have been!

This is Fumbling with Fiction, so I have to ask, in your writing career have you ever had a big “Oops!” moment?

I think my biggest oops is over my own stupidity and (let’s be frank) laziness in not continuing to turn KNIFE around and send it back out after it had been rejected a couple of times in a row. I allowed myself to waste years just sitting around moping over how slow publishing was, when it probably would have gone a lot faster if I’d been more persistent and proactive in approaching more and different publishers.

It also took me a ridiculously long time to realize that my book was YA (MG really, though it’s sort of on the borderline between the two) instead of an “adult” fantasy. I feel kind of silly about that, too! It seems so obvious to me now.

 

An important message for writers not to be paralyzed by rejection. Thanks for sharing! Now that you are a soon-to-be-published author, seeing the view from the other side, what has been your favorite moment in the publishing process so far? What part of the process has most surprised you?

I have to say it’s been really exciting doing contracted revisions with my editor, knowing she loves my writing and my story but also wants to help me make it the best it can be. She’s been great at pointing out the places where my book is weak or confusing, but also leaving it up to me to figure out how best to solve those problems — trusting my judgment, rather than imposing her own vision on the book. And I think most professional editors are that way, really. I just never realized it before I had the chance to work with one.

The part that’s surprised me is how little the author often knows about what’s really going on with her book. I have a great agent and editors who try to keep me in the loop and are generally very willing to answer questions, but sometimes it’s hard to even know what questions I should be asking. I guess I imagined that the author would hear about every meeting related to her book and get copies of every little bit of promotional material, and that’s just not the case. Agents and editors have a lot of clients and a lot of projects on the go at any given time, and sometimes the author has to politely beg for information before they even realize she doesn’t already know!

It looks like your book is coming out in the US and UK at the same time. Is this typical? How did that happen?

Actually, it’s coming out in the UK on January 8th, which puts it four months ahead of the US release date (which is April 28th). The rights to the UK sold six months later than my US rights, but the book is coming out earlier in the UK because publishing moves much faster over there than it does here.

As for being typical — it’s not that typical from what I understand, but my book has an English setting and feel to it, so it was a natural fit for the UK market in that respect. Also, my agent has a partnership with an agency in the UK, and he worked hard to retain UK rights to the book when working out the details of my contract with HarperCollins. That enabled him to send the manuscript out to a number of publishers over there, and it was eventually bought by Orchard Books last December. Which was very exciting because it was like selling the book all over again! 

So cool to have had TWO deals that quickly! Could you explain to us why your book has a different title in the US and UK?

KNIFE was my original title for the book, and my UK editor thought it was a perfect fit — short and memorable and dynamic. I think that the slight darkness and edginess (if you’ll pardon the pun) to that title was appealing for the UK market, where the dividing line between middle grade and teen literature is less strongly marked. But my US publisher felt that to call it just KNIFE would be confusing and perhaps give people a wrong impression of what the book was about, and they wanted to emphasize the faery content. So after much back-and-forthing, we came up with FAERY REBELS for the series  (since in the US I had a two-book deal for KNIFE and its sequel) and SPELL HUNTER for the book title.

 

Tell us a little about receiving your first editorial letter. What was yours like? How did you feel when you received it?

My first contracted editorial letter was seven pages long. She started out by telling me all the things she loved about the book, and then moving on to the places where she felt the plot and characters needed work. Many of the things she mentioned we’d discussed on the phone previously, so they didn’t come as a big shock or anything.

Still, it took me a few days to really process all the information in the letter and decide how I wanted to tackle the revisions. No matter how gracious and thoughtful an editor’s criticisms may be, it’s easy to succumb to feelings of “O woe is me! I suck! They only bought this manuscript because they felt sorry for me!” It’s also easy to resent or resist certain criticisms and tell yourself that the editor just doesn’t understand your Sublime Artistic Vision.

But once I’d finished wallowing in self-pity for a day or two, I got excited and started thinking of ways to solve the problems my editor had pointed out. And I also realized that my editor was right in her criticisms — not just about a few things, but about everything. The book is a LOT better now than it was — tighter, more focused, and also deeper.

I love hearing about author-editor relationships that work well! Finally, if you could have written one book previously published by another author, which book would it be?

Oh, goodness. This is hard, because there are so many books I love. But I think I’m going to have to say I wish I’d written C.S. Lewis’s THE SILVER CHAIR. That is my favorite of all the Narnia books, and I adore Puddleglum.

Thanks so much for telling us all about your journey to publication! Can’t wait to check out FAERY REBELS here in the US and I’m sure we’ll be hearing great things in the future from you. Again, Congratulations on your success!